This session was recorded at the AACS Annual Scientific Meeting on February 20-22, 2025. This is a non-CME course and is approximately 75 minutes in length.

Registration

• $50 - AACS Member (Resident)*
• $50 - AACS Member (Training Fellow)*
• $50 - AACS Member (Physician or Allied Health)
• $100 - Non-Member Practitioner

*Residents and training fellows - After adding the course to your cart, use the coupon code in your renewal confirmation letter to bring the price to $0. If you need assistance, please email AACS headquarters.

Target Audience

Practitioners in the field of cosmetic surgery including, but not limited to, dermatology, oral and maxillofacial surgery, otolaryngology, general surgery, ophthalmology, and plastic/reconstructive surgery.

MODERATORS
Brandy Fenwick, PTA, LMT, CLT, MLD-C
Brook Alexander, PTA, LMT

Introduction

Social Ads Are Hard: How to Dominate TikTok, Instagram, and Facebook Advertising
Mona Sharif, MA

What Are You Really Tracking? The Digital Marketing Metrics That Matter
Mona Sharif, MA (speaking for Jason Sievert)

The Power of One Percent: The Math Behind Why Your Medical Website Is Losing You Money
Mona Sharif, MA (speaking for Jason Sievert)

Influence, Identity, and Incisions: A Quantitative Study on How Peer and Celebrity Endorsements Shape Cosmetic Surgery Choices in the Social Media Era
Debraj Shome, MD, DNB, FAACS, FACS, FRCS, MBA

What Your Competitors Are Doing Better Than You: Website Strategies That Actually Drive Patients
Vahe Tirakyan

Q&A