This session was recorded at the AACS Annual Scientific Meeting on February 9-11, 2023. This is a non-CME course and is approximately 1 hour 33 minutes in length.

Registration

• $60 - AACS Member (Resident)*
• $60 - AACS Member (Training Fellow)*
• $60 - AACS Member (Physician or Allied Health)
• $120 - Non-Member Practitioner

*Residents and training fellows - After adding the course to your cart, use the coupon code in your renewal confirmation letter to bring the price to $0. If you need assistance, please email AACS headquarters.

Target Audience

Practitioners in the field of cosmetic surgery including, but not limited to, dermatology, oral and maxillofacial surgery, otolaryngology, general surgery, ophthalmology, and plastic/reconstructive surgery.

Moderators
Ann Hanson, RN, CNOR, RNFA
Catherine Maley, MBA

Presentations 

Moderator Introduction
Ann Hanson, RN, CNOR, RNFA
 

Smarketing = 5 Smart Marketing Strategies to Attract More Cosmetic Patients
Catherine Maley, MBA
 

Is Your Receptionist Killing Your Practice
Mark Mandell-Brown, MD, FAACS
 

Your Exit Plan: Planning Ahead for Retirement
David Mandell, JD, MBA
 

Motivate Staff with Metrics That Matter
Giselle Prado-Wright, MD, MBA
 

Why Most Marketing Fails
Dana Fox
 

Q&A Discussion