This session was recorded at the AACS Annual Scientific Meeting on February 3-5, 2022. This is a non-CME course and is approximately 1 hour and 30 minutes.

Registration

• $60 - AACS Member (Resident)*
• $60 - AACS Member (Training Fellow)*
• $60 - AACS Member (Physician or Allied Health)
• $120 - Non-Member Practitioner

*Residents and training fellows - After adding the course to your cart, use the coupon code in your renewal confirmation letter to bring the price to $0. If you need assistance, please email AACS headquarters.

Target Audience

Practitioners in the field of cosmetic surgery including, but not limited to, dermatology, oral and maxillofacial surgery, otolaryngology, general surgery, ophthalmology, and plastic/reconstructive surgery.

Moderators

Gabriele Bellini
New Look New Life Cosmetic Surgical Arts, Bay Harbor Islands, FL

Marsha Steed
Center for Cosmetic Surgery, Washington, DC

Presentations

The Power of the Patient Care Coordinator: Making You Millions

Dan Grantham
YellowTelescope, Miami, FL

This presentation will outline the specific qualities a superior patient care coordinator possesses. Attendees will learn when to hire a surgical Patient Care Coordinator and when it is time to invest in a non-surgical Patient Care Coordinator (based on the size and scope of your practice). Learn what qualities determine a successful patient care coordinator, both surgical and non-surgical.

Asset Protection 101: What Every AACS Physician Should Know

David Mandell, JD, MBA
OJM Group, Fort Lauderdale, FL

AACS members know that they face potential liability at the practice and personally, yet few have taken the right steps to protect their practice and personal assets from this liability. Further, as the law is constantly changing, even those who have engaged in such planning in the past should understand the current state of the laws. This lecture discusses best practices as explained by an attorney who has worked with over 1,000 physicians and practices on protection planning.

Four Steps to Design and Building Your Practice

Mohsen Ghoreishi
The Kohan Group, Inc., San Francisco, CA

The very four ingredients everyone needs to know to realize a successful outcome are why one needs to Balance their Vision, Budget, and Timeline while having a great team to minimize their risk and achieve their goals.

Are Physicians Their Worst Enemy?

Ehab Akkary, MD, FACS, FAACS
Akkary Surgery Center, Morgantown, WV

Physicians need to work as colleagues, identify their adversaries and understand the legal ramifications of their actions. Physicians that provide an expert witness opinion need to be held accountable for their opinion and know that it can and should be scrutinized.

Sustaining the Biggest Windfall in Recent History

Dana Fox
Industry Consultant, Emonds, WA

The two most important concepts to embrace in 2022 are being highly creative and stretching your comfort zone. And being resilient, disciplining your disappointments, and quickly moving on. I've always found your Attitude determines your Altitude!

Gamification Marketing: Do You Want to Play a Game?

Mona Sharif 
Incredible Marketing, Lake Forest, CA

We will discuss gamification strategy and look at several industry-specific, successful examples. From there, we will educate the audience on why gamification works. Finally, we will finish with specific takeaways you can implement in your practice going forward.

Questions and Answers Session