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ForwardMarketing Strategies and How to Set Your Price
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Topic: Marketing Strategies and How to Set Your Price
Speakers: Kamran Dastoury, MD, and Catherine Maley, MBA
Description
This WebClinic will help you implement sound marketing strategies that drive growth, with key takeaways to implement in your practice. This includes brand positioning and perception, which play a critical role in patients choosing your practice. Elements such as your website, online reviews, social media presence, and videos all contribute to shaping your brand identity, whether it conveys luxury, authority, niche specialization, or value. Next, advertising strategies focused on targeting the right audience, testing approaches, and scaling based on results will be explored. The speakers will emphasize the importance of trust-building through social media by showcasing real work, staff involvement, and authentic personality, while highlighting YouTube Q&A as a powerful tool for visibility on Google. The role of referrals and networking in sustainable growth will be touched on. Lastly, the speakers will discuss how to set your pricing with confidence, ensuring it reflects your value, market position, and the patient experience you deliver.
Learning Objectives
Upon completion of the activity, the learner should be able to:
1. Explain why brand positioning and perception are important
2. Name five marketing strategies that drive growth
3. List the factors that determine how to set your price
Target Audience
Practitioners in the field of cosmetic surgery including, but not limited to, dermatology, general surgery, and plastic/reconstructive surgery.
On-Demand Access
For those who are unable to attend live, the session will be recorded and available on demand. Access instructions will be emailed to you within two weeks of the live session. On-demand viewing is not eligible for CME credits.
Registration Required
Instructions for accessing the webinar will be provided immediately upon registration.
Registration Fees
- AACS Members: $75 per webinar
- Non-Member Practitioners: $150 per webinar
- Residents, Training Fellows, Medical Students: $0 per webinar
CME Credit
To receive CME credit, physicians must submit the Evaluation Survey & CME Claim Form at the conclusion of the live course.
About the Speakers
Dr. Kamran Dastoury is a double board-certified cosmetic surgeon, who has dedicated his practice to the art of aesthetic surgery where he practices as medical director of Modern Surgical Arts of Denver.
In historic New Orleans, he attended LSU School of Medicine where he received his medical degree, completed a general surgery internship, and maxillofacial surgery training at ILH Charity hospital, a Level I trauma hospital in New Orleans. During that time, he trained in aspects of facial surgery such as cosmetic surgery, trauma, head & neck cancer, microvascular reconstruction, and pediatric craniofacial surgery. During his residency, he also had extensive training in anesthesia, which enabled him to attain his general anesthesia certificate in California and Colorado.
After discovering his passion for aesthetic surgery, Dr. Dastoury pursued further subspecialty training through an additional full year in a general cosmetic surgery fellowship with Dr Jacob Haiavy in sunny Southern California to provide the best aesthetic care for his patients.
His leadership activities include Board Member of Colorado Medial Society, President of ADEMS local medical society, Chair, Scope of Practice Committee, CMS. He is also active on the Board of American Board of Cosmetic Surgery, Co-Chair of the Written Examination Committee and Oral Board Examiner. Lastly, he is Secretary of the Board of the Cosmetic Surgery Foundation.
Catherine Maley, MBA, has established herself as a leading consultant in cosmetic practice growth, business, and marketing. An accomplished author, speaker, trainer, and blogger, she is renowned for her expertise in the aesthetic industry. She and her team specialize in growing cosmetic revenues through innovative patient attraction, conversion, follow-up, and retention strategies, as well as training staff to be converting rockstars.
Ms. Maley hosts the podcast, “Beauty and the Biz” and is the author of the book, “Your Aesthetic Practice/What Your Patients Are Saying,” studied globally by thousands of surgeons and their teams. Recognized as an international speaker, she regularly contributes to esteemed medical publications and has been featured in interviews by prominent media outlets including the New York Times, ABC News, and Newsweek.
Continuing Medical Education Credit Information
Accreditation
This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Accreditation Council for Continuing Medical Education (ACCME) through the joint providership of American College of Surgeons and American Academy of Cosmetic Surgery. The American College of Surgeons is accredited by the ACCME to provide continuing medical education for physicians.
AMA PRA Category 1 Credit™
The American College of Surgeons designates this live activity for a maximum of 1.5 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
Disclosure Information
In accordance with the ACCME Accreditation Criteria, the American College of Surgeons must ensure that anyone in a position to control the content of the educational activity (planners and speakers/authors/discussants/moderators) has disclosed all financial relationships with any commercial interest (termed by the ACCME as “ineligible companies”, defined below) held in the last 24 months (see below for definitions). Please note that first authors were required to collect and submit disclosure information on behalf all other authors/contributors, if applicable.
Ineligible Company: The ACCME defines an “ineligible company” as any entity producing, marketing, re-selling, or distributing health care goods or services used on or consumed by patients. Providers of clinical services directly to patients are NOT included in this definition.
Financial Relationships: Relationships in which the individual benefits by receiving a salary, royalty, intellectual property rights, consulting fee, honoraria, ownership interest (e.g., stocks, stock options or other ownership interest, excluding diversified mutual funds), or other financial benefit. Financial benefits are usually associated with roles such as employment, management position, independent contractor (including contracted research), consulting, speaking and teaching, membership on advisory committees or review panels, board membership, and other activities from which remuneration is received, or expected. ACCME considers relationships of the person involved in the CME activity to include financial relationships of a spouse or partner.
Conflict of Interest: Circumstances create a conflict of interest when an individual has an opportunity to affect CME content about products or services of an ineligible company with which he/she has a financial relationship.
The ACCME also requires that ACS manage any reported conflict and eliminate the potential for bias during the educational activity. Any conflicts noted below have been managed to our satisfaction. The disclosure information is intended to identify any commercial relationships and allow learners to form their own judgments. However, if you perceive a bias during the educational activity, please report it on the evaluation
PLANNERS | |||||
Name | Role in the Activity | Nothing to Disclose | Disclosure | ||
Company | Role | Received | |||
| Mo Banki MD, DMD, FACS, FAACS | Planner | X |
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Victoria Ceh, MPA | Planner (Staff) | X |
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FACULTY | |||||
Name | Role in the Activity | Nothing to Disclose | Disclosure | ||
Company | Role | Received | |||
| Kamran Dastoury, MD | Speaker | X |
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| Catherine Maley, MBA | Speaker | X |
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Available Credit
- 1.50 AMA PRA Category 1 Credit™
- 1.50 Contact Hour(s)
Price
Once paid, registration fees for WebClinics are non-refundable. If you are unable to attend a live airing, the recording will be provided to you for on-demand viewing. CME credit is not available for the recording.
To receive CME Credit, completion of the Evaluation & CME Claim Form is required. This form will be emailed after the conclusion of the live WebClinic.