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Topic:  Marketing Strategies and How to Set Your Price
Speakers: Kamran Dastoury, MD, and Catherine Maley, MBA

Description

This WebClinic will help you implement sound marketing strategies that drive growth, with key takeaways to implement in your practice. This includes brand positioning and perception, which play a critical role in patients choosing your practice. Elements such as your website, online reviews, social media presence, and videos all contribute to shaping your brand identity, whether it conveys luxury, authority, niche specialization, or value.  Next, advertising strategies focused on targeting the right audience, testing approaches, and scaling based on results will be explored. The speakers will emphasize the importance of trust-building through social media by showcasing real work, staff involvement, and authentic personality, while highlighting YouTube Q&A as a powerful tool for visibility on Google. The role of referrals and networking in sustainable growth will be touched on. Lastly, the speakers will discuss how to set your pricing with confidence, ensuring it reflects your value, market position, and the patient experience you deliver.

Learning Objectives

Upon completion of the activity, the learner should be able to:

1.    Explain why brand positioning and perception are important
2.    Name five marketing strategies that drive growth
3.    List the factors that determine how to set your price

Target Audience

Practitioners in the field of cosmetic surgery including, but not limited to, dermatology, general surgery, and plastic/reconstructive surgery.

On-Demand Access

For those who are unable to attend live, the session will be recorded and available on demand. Access instructions will be emailed to you within two weeks of the live session. On-demand viewing is not eligible for CME credits.

Registration Required

Instructions for accessing the webinar will be provided immediately upon registration.

Registration Fees

• AACS Members: $75 per webinar
• Non-Member Practitioners: $150 per webinar
• Residents, Training Fellows, Medical Students: $0 per webinar

CME Credit

To receive CME credit, physicians must submit the Evaluation Survey & CME Claim Form at the conclusion of the live course.

About the Speakers

Dr. Kamran Dastoury is a double board-certified cosmetic surgeon, who has dedicated his practice to the art of aesthetic surgery where he practices as medical director of Modern Surgical Arts of Denver. 

In historic New Orleans, he attended LSU School of Medicine where he received his medical degree, completed a general surgery internship, and maxillofacial surgery training at ILH Charity hospital, a Level I trauma hospital in New Orleans. During that time, he trained in aspects of facial surgery such as cosmetic surgery, trauma, head & neck cancer, microvascular reconstruction, and pediatric craniofacial surgery. During his residency, he also had extensive training in anesthesia, which enabled him to attain his general anesthesia certificate in California and Colorado.

After discovering his passion for aesthetic surgery, Dr. Dastoury pursued further subspecialty training through an additional full year in a general cosmetic surgery fellowship with Dr Jacob Haiavy in sunny Southern California to provide the best aesthetic care for his patients. 
His leadership activities include Board Member of Colorado Medial Society, President of ADEMS local medical society,  Chair, Scope of Practice Committee, CMS. He is also active on the Board of  American Board of Cosmetic Surgery, Co-Chair of the Written Examination Committee and Oral Board Examiner. Lastly, he is Secretary of the Board of the Cosmetic Surgery Foundation.  

Catherine Maley, MBA, has established herself as a leading consultant in cosmetic practice growth, business, and marketing. An accomplished author, speaker, trainer, and blogger, she is renowned for her expertise in the aesthetic industry. She and her team specialize in growing cosmetic revenues through innovative patient attraction, conversion, follow-up, and retention strategies, as well as training staff to be converting rockstars.

Ms. Maley hosts the podcast, “Beauty and the Biz” and is the author of the book, “Your Aesthetic Practice/What Your Patients Are Saying,” studied globally by thousands of surgeons and their teams. Recognized as an international speaker, she regularly contributes to esteemed medical publications and has been featured in interviews by prominent media outlets including the New York Times, ABC News, and Newsweek.