Lightning Talks: Practice Management | ASM 2021

This webinar was recorded live on February 1, 2021, and is approximately 2 hours and 30 minutes in length. This is a non-CME course. 

Registration

  • $0 - AACS Member (Training Fellow or Resident)
  • $100 - AACS Member (Physician or Allied Health)
  • $200 - Non-Member Practitioner

Target Audience

Practitioners in the field of cosmetic surgery including, but not limited to, dermatology, oral and maxillofacial surgery, otolaryngology, general surgery, ophthalmology, and plastic/reconstructive surgery.

Presentations

Benefits Planning 101: What You Need to Know to Get to Retirement on Your Terms
David Mandell, JD, MBA

Adding cash Services to an Insurance-Based Practice 
Jay A. Shorr, BA, MBM-C, CAC I-XVI

Tax Reduction 101: A Few Quick Tips to Consider in 2021 
David Mandell, JD, MBA

How to Communicate with Patients to Close the Sale 
Jay A. Shorr, BA, MBM-C, CAC I-XVI

Website Marketing 5.0 - Creating a World Class, Industry Dominating Web Presence 
John Berry

Lead Generation and Your Sales Funnel: Making Your Marketing Efforts Worth Your Dollars 
Jay A. Shorr, BA, MBM-C, CAC I-XVI

Organized Social Media: Content Creation, Curation and Dissemination 
Jon Hoffenberg

Top 10 Pearls to Beat Your Competition: Online in 2021 
Tara Leifer

Organized Social Media: Content Creation, Curation, and Dissemination 
Jon Hoffenberg

Course summary
Available credit: 
  • 2.50 Contact Hour(s)
Course opens: 
06/08/2022
Course expires: 
12/31/2023
Cost:
$200.00

David Mandell, JD, MBA

Mr. Mandell is an author and renowned authority in the fields of asset protection and general wealth management.

He is a co-author of more than a dozen financial resources, including Wealth Planning for the Modern Physician, Wealth Management Made Simple, and Risk Management for the Practicing Physician, a Category 1 CME-certified monograph. His previous titles include Wealth Protection: Build and Preserve Your Financial Fortress and Wealth Secrets of the Affluent, published by John Wiley & Sons.

Mr. Mandell’s articles have appeared in over 40 national publications, and he has been interviewed as an expert in national media outlets, including Bloomberg and FOX-TV. He has presented lectures, webcasts, and podcasts on asset protection, tax planning, and wealth management for numerous regional and national organizations.

Jay A. Shorr, BA, MBM-C, CAC I-XVI

Mr. Shorr is the founding partner of our company, Shorr Solutions, a Florida-based medical practice consulting firm assisting aesthetic practices with their operational, administrative and financial health. Jay served as the Vice President of Operations and Practice Administrator for a leading board-certified dermatologist and cosmetic surgeon in South Florida until her passing in June 2012, and held partnerships in two leading South Florida plastic surgery centers in the past. He never lost his passion for running a practice and now uses his wealth of knowledge to coach aesthetic medical providers in increasing efficiency, increasing revenue and decreasing costs in their aesthetic practices.

A Temple University graduate, Jay has serves as a trusted speaker for over a dozen aesthetic medical industry organizations, including the American Academy of Cosmetic Surgery, the American Association of Oral and Maxillofacial Surgeons, the American Academy of Facial Plastic and Reconstructive Surgery, the American Society of Plastic Surgeons, The Aesthetic Show, The Aesthetic Academy, the American Society of Cosmetic Physicians, Vegas Cosmetic Surgery, Global Aesthetics, Dasil World Congress, International Master Course on Aging Science and more!

He is a Certified Medical Business Manager (CMBM) from Florida Atlantic University, a Certified Aesthetic Consultant (Levels I-XVI) at The Aesthetic Show and The Aesthetic Academy, and is a member of The Aesthetic Show’s 2019, 2020, 2021 Scientific Advisory Board, where he is the only non-medical professional appointee.

Mr. Shorr co-led Shorr Solutions to win The Aesthetic Guide’s prestigious 2018 TAG! You’re It! Non-Physician Practice Management Innovator Award and 2019 Best Practice Management Company Award. He also won Aesthetic Everything’s 2017, 2018, 2019, 2020, 2021 and 2022 Top Aesthetic Service Company Awards, previously received the Honorable Mention Award for O/R Excellence in Medical Financial Management and has won the 2017, 2018, 2019, 2020, 2021 and 2022 Top Presidents/CEO Awards from Aesthetic Everything. In 2021, Jay won the highly esteemed and distinguished Lifetime Achievement Award from The Aesthetic Guide for his noteworthy lifetime achievements and dedication to the education and advancement of the aesthetic medical community.

A writer for national industry publications, including Modern Aesthetics, MedEsthetics, Surgical Aesthetics, Physician’s Office Resource, Medical Office Today, Plastic Surgery Practice, Medical Economics and more, Mr. Shorr works as an adjunct faculty at the Florida Atlantic University’s School of Business where he teaches the Medical Business Management course. He formerly served as an advisory board member for the NHL Florida Panthers from 2011-2012.

John Berry

Mr. Berry has been with SEOversite since its inception and currently serves as Vice President. He has helped generate millions of website visitors & leads, and 10’s of millions of dollars in revenue for SEOversite clients since 2012. He provides digital strategy for dozens of growing SEOversite projects and personally oversees the spending of millions of marketing dollars annually. John has hired or managed over one thousand staff members during his career and lectured to thousands more. He has served as a lecturer on faculty at ASCRS-ASOA, AACS, VCS, ASPS, ASAPS and ASAPS-Australia.  In addition to being an expert in client relations, team building, management, and accountability, Mr. Berry's desire to ensure client satisfaction is his top priority.  He provides SEOversite clients with a unique perspective thanks to his ability to dissect and diagnose online project issues using logic and experience from both the supplier and the customer viewpoint alike.



 

Jon Hoffenberg

Mr. Hoffenberg is the Founder and President of SEOversite and a graduate of the #1 business school in the country, the Wharton School at the University of Pennsylvania. Mr. Hoffenberg brings a deep understanding of online marketing, entrepreneurship and business development, cultivated over nearly two decades of executive management experience.  Jon opened his first company at the age of 19 which grew into a team of 45 and by the age of 27 had a team of over 2,000 people in 13 locations.  SEOversite (its parent company, YellowTelescope LLC) has been led by Jon since 2008, and is an industry leader in digital consulting and online marketing oversight.

Mr. Hoffenberg has been awarded and honored for his philanthropy and business acumen. The South Florida Business Journal named Mr. Hoffenberg as one of “40 Under 40” Business Leaders in South Florida. Further, he was named the “HYPE Entrepreneur of the Year” by the Greater Miami Chamber of Commerce, as well as a “Top Workplace Professional” by the Sun Sentinel. Mr. Hoffenberg is a frequent lecturer and published writer. He has spoken at, or been featured in, Start-up Nation, Modern Medicine, ISAPS Journal, AE Magazine, New Retina MD, AAFPRS, ASPS, NYRSPS, ASCRS-ASOA, SFO-NFO, Millenial Eye, HT360: Volume 3 and more. SEOversite has been named a preferred Affiliate of RealSelf.com, Wyncode Academy, PracticeDock.com, eMerit.com, and SiteStaff.com. Mr. Hoffenberg currently sits on the Board of Directors of the Miami-Dade County Library System Friends organization.

Tara Leifer

Internet marketing consultant

This is a non-CME course. 

Available Credit

  • 2.50 Contact Hour(s)

Price

Cost:
$200.00
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This is a non-CME course. Registration fees are non-refundable.