Business of Cosmetic Surgery Session | ASM 2021

This webinar was recorded live on February 6, 2021, and is approximately 2 hours in length. This is a non-CME course. 


  • $0 - AACS Member (Training Fellow or Resident)
  • $80 - AACS Member (Physician or Allied Health) 
  • $160 - Non-Member Practitioner

Target Audience

Practitioners in the field of cosmetic surgery including, but not limited to, dermatology, oral and maxillofacial surgery, otolaryngology, general surgery, ophthalmology, and plastic/reconstructive surgery.


Add 6 Figures to Your Revenue with Social Media Done Right
Kelly Smith

The Secret Sauce for Better Performing Practices
Lindsay Applebaum

Motivating the Masses
Talon Maningas, DO, MBA, FAACS

Using Sales Funnels and Winning
Jonathan Kaplan, MD, MPH

Metrics Matter
Talon Maningas, DO, MBA, FAACS

Course summary
Available credit: 
  • 2.00 Contact Hour(s)
Course opens: 
Course expires: 

Kelly Smith

Ms. Smith has been deep in the aesthetic industry as a medical spa owner, CFO, entrepreneur, speaker, and business consultant for the past 20 years. She understands the challenges of growing a successful practice, primarily because of her vast experience in the industry.

With her guidance, the PGC team has helped more than 3,000 plastic surgeons, medical spas, dermatologists, and other aesthetic medical providers since 2011. Having sold more than $18 million in services for their clients last year, her team delivers proven & measurable revenue for their clients’ practices. Ms. Smith has written three valuable books that have helped thousands of practices increase their exposure, increase their income, and increase their profits.


Talon Maningas, DO, MBA, FAACS

Dr. Maningas is a native of Joplin who attended College Heights Christian School from 1998-2002. He then did his basic undergraduate studies at Missouri Southern State University prior to transferring to Oklahoma State University where he obtained his Bachelors of Science degree graduating with Presidential Honors in 2006.

He went on to earn his medical degree in 2010 from Kansas City University of Medicine and Biosciences, graduating with Magna Cum Laude honors (top 5% of the graduating medical class). During medical school, Dr. Maningas took the extra initiative to achieve his Master of Business Administration with a focus on healthcare leadership from the prestigious Rockhurst Helberg School of Management in Kansas City, MO.

He completed his post doctoral residency training in Head and Neck Surgery/Facial Plastics and Reconstruction through Oklahoma State University and Freeman Health Systems in 2015. Finally, prior to returning to Joplin, Dr. Maningas completed an additional year of advanced surgical fellowship training through the American Academy of Cosmetic Surgery with nationally renowned cosmetic and facial plastic surgeons Drs. Chad Deal and Carey Nease at Southern Surgical Arts in Chattanooga, TN where he participated in over 1,200 cosmetic surgical procedures. Dr. Maningas is certified by the American Board of Cosmetic Surgery, the American Board of Facial Cosmetic Surgery, and the American Osteopathic Board of Otolaryngology – Head and Neck Surgery.

Dr. Maningas has been married to his wife Aimee since 2001. The two met in high school and have three children – Isabella, Juliette, and Nixon. As a family, they enjoy any outdoor activity together, especially going to the lake where the kids are avid wake-boarders. Dr. Maningas personally enjoys cross fit training when time allows.

Jonathan Kaplan, MD, MPH

Dr. Jonathan Kaplan, a board-certified plastic surgeon originally from Alexandria, LA is proud to call San Francisco home. After completing his plastic surgery fellowship at the world-renowned Cleveland Clinic where he was trained by the same team that performed the first US face transplant, he practiced in Baton Rouge, Louisiana for six years.

Dr. Kaplan has wanted to be a plastic surgeon since he was 16 years old. But it wasn’t a glamorous breast augmentation or facelift that first stoked his interest in plastic surgery. He was observing a plastic surgeon in his hometown and the patient was having a skin cancer removed from their leg. The defect that was left after the skin cancer removal was too large to close directly, so the plastic surgeon took a piece of skin from the patient’s neck crease, thus hiding the incision, and placed the skin graft onto the leg wound. While not the stuff plastic surgery reality TV is made of, it was still fascinating and ultimately the experience that motivated Dr. Kaplan to pursue a career in plastic surgery.

While in Baton Rouge during his first 6 years in practice, Dr. Kaplan built a busy cosmetic practice. His area of focus ranged from facial to body cosmetic surgery, as well as cosmetic medicine, including injectables such as BOTOX for wrinkles and fillers for smile lines. 

Lindsay Applebaum

Ms. Applebaum is the Director of Strategic Account Consulting at Allergan Aesthetics.

This is a non-CME course. 

Available Credit

  • 2.00 Contact Hour(s)


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This is a non-CME course. Registration fees are non-refundable.