Dana Fox
Industry Consultant, Emonds, WA

Dana has more than 30 years of experience in the areas of practice and business growth consulting, branding, and marketing strategies. She is recognized as one of the leading experts in practice and staff development in both private practice and the medical industry at large. She is an internationally known speaker, seminar leader and the author of A Brand Apart, the first non-physician author in the history of the American Society of Plastic Surgeons. Her second book will be released by ASPS “Making the Cut.” In March 2022. She joined Plastic Surgery Studios as the Director of Client Strategies November 1, 2021. Her expertise in all facets of marketing has led to professional alliances, training seminars and consulting relationships with such groups as: The American Society of Plastic Surgery, American Society of Dermatology, and American Academy of Cosmetic Surgery.


The cosmetic surgery industry got the biggest windfall in history and now the big question is, can it be sustained? If we learned nothing from the last two years, we learned being creative and resilient are critical to your success. This is the time to explore and adopt new business trends and new marketing opportunities. There are 8 main points to building a highly effective strategy that will take you into 2022 and beyond. Due to the 8-minute time frame of this course the presenter will focus on one of the most critical components for your success in 2022. How to build a marketing strategy for the current societal condition we are living in, and how increase profitability at the same time. The remaining content will be available to all attendees via a free webinar where you may view the course in its entirety. Information for how to login will be provided at the course.

Take Home Message

The two most important concepts to embrace in 2022 are being highly creative and stretching your comfort zone. And being resilient, disciplining your disappointments and quickly moving on. I've always found your Attitude determines your Altitude!